Going over some online content examples in the present day
This post explores how the media landscape has changed over the past couple of years.
In the present day, online platforms have made it significantly much easier for everybody to produce and share material. Formerly, creating material for a wide audience required access to a collection of crucial resources and funding. Currently, with the use of smart devices and common digital innovations, digital media content examples for instance, short form videos, website articles and podcasts can be easily made with just a few standard gadgets, along with reaching a large audience, extremely quickly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, meaning . that social media has produced a place for underrepresented communities to share their stories.
The increase of online content has completely changed what is meant by the term mass media. Previously, mass media followed a hierarchical arrangement, using a top-down media design. Usually, a small group of experts, such as newspaper editors or journalists, who would create material for large audiences who mostly just consumed it. However, nowadays, with the aid of the web, the face of media has seen considerable change, making the usage and availability of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as easily as they can absorb it. Social media has permitted anyone to add to public discussions, rather than simply the significant media firms consequently as a result, mass media is no longer managed by a few huge voices. Rather, it is spread across countless user narratives around the world.
In the online media landscape, what we see on the internet is mainly elected by algorithms which are shaped by our online habits. Each social media channel uses its own automated system to put forward new material and advise product that will interest the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are created to keep individuals stimulated by suggesting and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can restrain the areas of media that individuals are exposed to, developing more division and predisposition among users around social problems. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media platforms in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user created content in the media landscape.